If music was a faculty, record labels must be departments, while we would have the artistes as the students. This is because record labels serve as mediums to nurture an artiste from scratch, promote them and place them in public eyes.
So, today we present to you the head-to-head between two of the most powerful record labels in Nigeria at present.
Mavin Records, also called Supreme Mavin Dynasty, came into existence on the 8th of May, 2012 as a Music Corporation Record Label for Nigerian recording artistes, and it has its headquarters at Headquarters Victoria Island, Lagos, Nigeria. It was formed by a well-known record producer and Musician, Michael Collins Ajereh, known as Don Jazzy. Mavin Records was established after the closure of a record label named Mo’Hits Records, controlled by Don Jazzy and D’banj.
YBNL nation has its full meaning as Yahoo Boy No Laptop nation. It was established as an autonomous record label on the 12th of November, 2012 by an outstanding Nigeria Musician and rapper, Olamide Gbenga Adedeji, Professionally known as Olamide Baddo. It was the second record label formed by Olamide after the release of Rapsodi, his debut Studio album.
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However, with this introduction, you must have known that the two label records came into being in the same year, but here are months of differences. While Mavin Record was formed on the 8th of May, YBLN nation had its formation on the 12th of November. So, now let’s move to the business of comparing and contrasting.
Which Has The Highest Number Of Artistes?
Currently, it is known that Mavin record has more than ten recording artistes, some of which are: Rema, Ayra Starr, LADIPOE, Korede Bello, Bayanni, Johnny Drille, Dr SID, and many others.
YBNL has five artistes under it at present, who are DJ Enimoney, B.Banks, Ololade Asake, Jayboi, and Fireboy.
By the way, the number matters the least. Let’s take a look at the one that has the most powerful artistes.
Which Has The Most Powerful Artistes?
Although, the two have successfully signed Nigerian music artistes who are now doing great in their respective lanes. In fact, the two record labels topped the chart in the top 5 records Labeled in Nigeria at present. By the way, it is a boss, and second to the boss, we don’t always have two bosses. Before we conclude on who has the most powerful artistes, let’s have a quick look at the list of current outstanding artistes signed by these two record labels.
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It is well known that Tiwa Savage, D prince, Wande Coal Iyanya, Reekado Bank, Korede Bello, and Rema, among others, were signed by Mavin Records. Fireboy, Adekunle Gold, D banks, Lil Kesh, Lyta, Olalade Asake, and Dj Enimoney, among others were signed by the YBNL nation.
It is also important to note that Mavin Records has signed over 20 artistes since it was founded. YBNL nation signed over 15 but less than 20 artistes since its existence. But we don’t need to judge this by the number of artistes but by how outstanding and powerful the signed artistes are at present.
While it is very strict to declare who has the most powerful artistes, you would agree that YBNL nation has the upper hand as most artistes signed by it are still young and hitting at present.
Which Is Richer?
As of 2022, Marvin record was ranked as the second richest record label with an estimated net worth of 45 Million Dollars. YBNL has an estimated net worth of 40 Million Dollars.
Also read: Top 5 Richest Record Labels In Nigeria
Which Has The Most Hit Albums At Present?
No doubt, the two record labels have successfully provided us with mind-blowing and hitting albums we can’t get enough of over the time of their existence since 2012. The fact is that these record labels are enough to provide us with all hits all the years. However, our focus here should be on the one that has successfully provided us with another mind-blowing album in 2022.
At present, YBNL has three top artistes that are doing extraordinarily well by giving us hits back-to-back. These artistes are; the producer himself, Olamide, Fireboy, Asake, and Adekunle gold. This year, two of the artist’s album hits will surely appear in any top 5 album hits rank in 2022. We have witnessed “Catch Me If You Can”, an album by Adekunle Gold, which has given the single himself a chance to gain international success. We also got an EP from Asaka, “Mr. Money With The Vibes” which met the public expectations and pushed the artiste more toward public recognition.
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Mavin Records, on the other hand, has the bigger rosters, who are Ayra Starr, Rema, and Ladipoe, and they have been making big waves. However, we have gotten “Rave & Roses” from Rema. This album also met with the public amazing and a single from it, “Calm down”, earned the artiste gold status in France.
With this, we can conclude that, presently, in 2022, YBNL has the most hit albums.
Which Is More Popular?
It is undeniable that the two record labels have gained recognition and popularity over the time of their existence. However, as you know, we will always have a boss. While it is not easy to know the offline popularity, we need to conduct our popularity based on the number of followers on social media, Twitter and Instagram, to be precise, as the two have more audiences.
At present, Mavin Records has a total number of 804k followers on Twitter and 12.3m followers on Instagram. YBNL nation, on the other hand, has a total of 25.4k on Instagram and 9,996 followers on Twitter.
The difference is clear; Mavin Records is more popular based on social media followers.
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Which Has The Most Awards?
This will be the last part of comparing and contrasting these two record labels. Although the artistes in the two labels have bagged several awards on different occasions, the labels have fewer to their names. Notwithstanding, there is still something to show.
In 2013, Mavin Records was nominated for the “Best Record Label” for the year by City people entertainment, and it won it in 2014. YBNL nation was also nominated and won the same category in 2016.
However, in 2021 “Mavin Records” bagged another award as the Fastest Growing Entertainment Brand.
With this, Mavins has the most awards.
Also read: Headies Awards 2022: See The Full List Of Winners.
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